mixpanel

What is mixpanel?

The Mixpanel npm package is a powerful tool for integrating Mixpanel's analytics and user tracking capabilities into your Node.js applications. It allows you to track events, create user profiles, and send data to Mixpanel for analysis.

What are mixpanel's main functionalities?

Track Events

This feature allows you to track events that occur in your application. You can specify the event name and any properties associated with the event.

const Mixpanel = require('mixpanel');
const mixpanel = Mixpanel.init('YOUR_API_KEY');
mixpanel.track('Event Name', {
  distinct_id: 'unique_user_id',
  property1: 'value1',
  property2: 'value2'
});

Create User Profiles

This feature allows you to create and update user profiles in Mixpanel. You can set various properties for a user, such as their name and email address.

const Mixpanel = require('mixpanel');
const mixpanel = Mixpanel.init('YOUR_API_KEY');
mixpanel.people.set('unique_user_id', {
  $first_name: 'John',
  $last_name: 'Doe',
  $email: '[e-mail]'
});

Increment User Properties

This feature allows you to increment numerical properties of a user profile. For example, you can keep track of how many times a user has logged in.

const Mixpanel = require('mixpanel');
const mixpanel = Mixpanel.init('YOUR_API_KEY');
mixpanel.people.increment('unique_user_id', 'login_count');

Other packages similar to mixpanel

segment

Segment is a customer data platform that helps you collect, clean, and control your customer data. It offers similar event tracking and user profile management capabilities as Mixpanel, but also integrates with a wide range of other analytics and marketing tools.

amplitude

Amplitude is an analytics platform that provides in-depth insights into user behavior. It offers event tracking and user profile management similar to Mixpanel, but is known for its advanced analytics and reporting features.

heap

Heap is an analytics tool that automatically captures all user interactions with your application. It offers similar event tracking and user profile management capabilities as Mixpanel, but focuses on providing a more automated and comprehensive data collection process.

README

Mixpanel-node

This library provides many of the features in the official javascript mixpanel library. It is easy to use, and fully async.

Installation

npm install mixpanel

Usage

var mixpanel = require('mixpanel');

var mp_client = new mixpanel.Client('YOUR MIXPANEL TOKEN');

mp_client.track("my event", {
	distinct_id: "some unique client id",
	as: "many",
	properties: "as",
	you: "want"
}, function(err) {
	if(err) throw err;
});

// manual funnel tracking is supported, but not recommended
mp_client.track_funnel("my funnel", 1, "first goal", {
	distinct_id: "unique identifier"
}, function(err) {
	if(err) throw err;
});
mp_client.track_funnel("my funnel", 2, "second goal", {
	distinct_id: "unique identifier"
}, function(err) {
	if(err) throw err;
});

Attribution/Credits

Heavily inspired by the original js library copyright Mixpanel, Inc. (http://mixpanel.com/)

Modifications by Carl Sverre