web_analytics_discovery

web_analytics_discovery

This gem provides a set of tools for discovery and export of data from popular web analytics tools.

The supported web analytics systems are:

• Alexa
• Google Analytics
• LiveInternet
• Mail.ru
• Openstat
• Quantcast
• Rambler Top100
• Yandex Metrika

The problem

Given a particular site URL (i.e. http://example.com/), we'd like to know audience statistics on that particular site (i.e. how many unique people visit this site per day, per week, per month, how many page views do they do, etc).

The solution

Many sites use web analytics tools to measure audience stats. Quite often, these statistics are even available for public, although one needs to know:

• which particular web analytics system a given site uses
• what is this site's ID in that web analytics system

Answering these question usually requires tedious manual process:

• Look up site's HTML code
• Locate JavaScript code / tags / calls to web analytics system
• Identify this system
• Identify site's ID in the code / calls
• Go to web analytics's system site or API and get desired statistics

This gem tries automate these tasks, looking up all the info and retrieving information from web analytics systems. Exported data can be accessed in simple tabular form or programmatically, as a hash, using API.

Installation

From RubyGems repository

• Make sure you have Ruby and RubyGems
• Just run gem install web_analytics_discovery

Manually from source

• Clone this repository / download snapshot
• gem build web_analytics_discovery.gemspec
• gem install --local ./web_analytics_discovery-*.gem (usually as root, if you need system-wide installation)

Basic usage

For basic usage, a simple executable web_analytics_discover is provided and installed during gem installation. It can be run with one or several URLs as command-line arguments and it will produce a simple summary table for each of the URLs.

Example:

$ web_analytics_discover http://kp.ru/
                    |                      id|      v/day|      s/day|     pv/day|      v/mon|      s/mon|     pv/mon
alexa               |                   kp.ru|        N/A|        N/A|    1477599|    6825125|        N/A|   44974428
googleanalytics     |           UA-23870775-1|        N/A|        N/A|        N/A|        N/A|        N/A|        N/A
liveinternet        |                        |     597956|     745757|    1787863|   10585641|   21308436|   49775501
mailru              |                  294001|     756600|        N/A|    2230674|   15086634|        N/A|   73738178
openstat            |                 2026010|     983579|    1195306|    2823114|   14757845|   28953554|   69970669
quantcast           |                wd:ru.kp|        N/A|        N/A|        N/A|      36300|        N/A|        N/A
rambler             |                   17841|    1048235|    1287761|    3015270|   15550162|   31307958|   75869606
yandexmetrika       |                 1051362|     259987|     310983|     727833|        N/A|        N/A|   22153416

API usage

One can easily use web analytics discovery using simple API. Every web analytics service is supported by a separate class named after that service in WebAnalyticsDiscovery module:

• Alexa
• GoogleAnalytics
• LiveInternet
• MailRu
• Openstat
• Quantcast
• Rambler
• YandexMetrika

One can use it like that:

require 'web_analytics_discovery'
d = WebAnalyticsDiscovery::MailRu.new
result = d.run('http://kp.ru/')

result will look like that:

{:id=>294001,
 :visitors_day=>756600,
 :pv_day=>2230674,
 :visitors_week=>3365344,
 :pv_week=>13102096,
 :visitors_mon=>15086634,
 :pv_mon=>73738178}

Some values might be missing if it's not possible to retrieve them from a given service.

Licensing and usage

Copyright (C) 2013-2014 Mikhail Yakshin [e-mail]

This program is free software: you can redistribute it and/or modify it under the terms of the GNU Affero General Public License as published by the Free Software Foundation, either version 3 of the License, or (at your option) any later version.

This program is distributed in the hope that it will be useful, but WITHOUT ANY WARRANTY; without even the implied warranty of MERCHANTABILITY or FITNESS FOR A PARTICULAR PURPOSE. See the GNU Affero General Public License for more details.

Please consult LICENSE file for more details and full license text.