A comprehensive Model Context Protocol (MCP) server that enables AI assistants like Claude to interact with Facebook/Instagram advertising data through the Meta Marketing API. This server provides full campaign lifecycle management, analytics, audience targeting, and creative optimization capabilities.

🚀 Features

Campaign Management

✅ Create, update, pause, resume, and delete campaigns
✅ Support for all campaign objectives (traffic, conversions, awareness, etc.)
✅ Budget management and scheduling
✅ Ad set creation with advanced targeting
✅ Individual ad management

Analytics & Reporting

📊 Performance insights with customizable date ranges
📈 Multi-object performance comparison
📋 Data export in CSV/JSON formats
🎯 Attribution modeling and conversion tracking
📅 Daily performance trends analysis

Audience Management

👥 Custom audience creation and management
🎯 Lookalike audience generation
📏 Audience size estimation
🔍 Targeting recommendations and insights
🏥 Audience health monitoring

Creative Management

🎨 Ad creative creation and management
👁️ Cross-platform ad previews
🧪 A/B testing setup and guidance
📸 Creative performance analysis

Enterprise Features

🔐 Secure OAuth 2.0 authentication
⚡ Automatic rate limiting with exponential backoff
🔄 Pagination support for large datasets
🛡️ Comprehensive error handling
📚 Rich MCP resources for contextual data access
🌐 Multi-account support

📦 Installation & Setup

Option 1: Direct Installation (Recommended)

npm install -g meta-ads-mcp

Option 2: From Source

git clone https://github.com/your-org/meta-ads-mcp.git
cd meta-ads-mcp
npm install
npm run build

Option 3: Automated Setup (Easiest)

# Clone the repository first
git clone https://github.com/your-org/meta-ads-mcp.git
cd meta-ads-mcp

# Run the interactive setup
npm run setup

The setup script will:

✅ Check system requirements
✅ Validate your Meta access token
✅ Create Claude Desktop configuration
✅ Install dependencies
✅ Test the connection

🔧 Configuration Guide

Step 1: Get Meta Access Token

Create a Meta App at developers.facebook.com
Add Marketing API product
Generate an access token with ads_read and ads_management permissions
(Optional) Set up OAuth for automatic token refresh

CleanShot 2025-06-17 at 15 52 35@2x

Step 2: Configure Claude Desktop

Find your configuration file:

macOS: ~/Library/Application Support/Claude/claude_desktop_config.json
Windows: %APPDATA%\Claude\claude_desktop_config.json
Linux: ~/.config/Claude/claude_desktop_config.json

If the file doesn't exist, create it with the following content:

Basic Configuration (Token-based):

{
  "mcpServers": {
    "meta-ads": {
      "command": "npx",
      "args": ["-y", "meta-ads-mcp"],
      "env": {
        "META_ACCESS_TOKEN": "your_access_token_here"
      }
    }
  }
}

Advanced Configuration (with OAuth):

{
  "mcpServers": {
    "meta-ads": {
      "command": "npx",
      "args": ["-y", "meta-ads-mcp"],
      "env": {
        "META_ACCESS_TOKEN": "your_access_token_here",
        "META_APP_ID": "your_app_id",
        "META_APP_SECRET": "your_app_secret",
        "META_AUTO_REFRESH": "true",
        "META_BUSINESS_ID": "your_business_id"
      }
    }
  }
}

Local Development Configuration:

If you've cloned the repository locally:

{
  "mcpServers": {
    "meta-ads": {
      "command": "node",
      "args": ["/absolute/path/to/meta-ads-mcp/build/index.js"],
      "env": {
        "META_ACCESS_TOKEN": "your_access_token_here"
      }
    }
  }
}

Step 3: Configure for Cursor

Cursor uses the same MCP configuration as Claude Desktop. Add the configuration to your Cursor settings:

Open Cursor Settings
Go to "Extensions" > "Claude"
Add the MCP server configuration in the JSON settings

Step 4: Restart Your Client

Claude Desktop: Completely quit and restart the application
Cursor: Restart the IDE

Step 5: Verify Setup

# Run health check to verify everything is working
npm run health-check

# Or if installed globally
npx meta-ads-mcp --health-check

🔍 Troubleshooting

Common Issues

1. "Command not found" or "npx" errors

# Install Node.js if not installed
# macOS: brew install node
# Windows: Download from nodejs.org
# Linux: Use your package manager

# Verify installation
node --version
npm --version
npx --version

2. Permission errors

# Fix npm permissions (macOS/Linux)
sudo chown -R $(whoami) $(npm config get prefix)/{lib/node_modules,bin,share}

# Or install without sudo
npm config set prefix ~/.npm-global
echo 'export PATH=~/.npm-global/bin:$PATH' >> ~/.bashrc
source ~/.bashrc

3. Meta API connection issues

# Test your token manually
curl -G \
  -d "access_token=YOUR_ACCESS_TOKEN" \
  "https://graph.facebook.com/v23.0/me/adaccounts"

4. Check Claude Desktop logs

macOS: ~/Library/Logs/Claude/mcp*.log
Windows: %APPDATA%\Claude\logs\mcp*.log

# macOS/Linux - View logs
tail -f ~/Library/Logs/Claude/mcp*.log

# Windows - View logs
type "%APPDATA%\Claude\logs\mcp*.log"

5. Test the server manually

# Test the MCP server directly
npx -y meta-ads-mcp

# Or if installed locally
node build/index.js

Debug Mode

Enable debug logging by adding to your environment:

{
  "mcpServers": {
    "meta-ads": {
      "command": "npx",
      "args": ["-y", "meta-ads-mcp"],
      "env": {
        "META_ACCESS_TOKEN": "your_access_token_here",
        "DEBUG": "mcp:*",
        "NODE_ENV": "development"
      }
    }
  }
}

🌐 Web Deployment (Vercel)

For web applications, this server is also available as a Vercel deployment with OAuth authentication:

Configuration:

Deploy to Vercel or use our hosted version
Set environment variables in Vercel dashboard
Configure OAuth app in Meta Developer Console
Use the web endpoint: https://your-project.vercel.app/api/mcp

MCP Client Configuration for Web:

{
  "mcpServers": {
    "meta-ads-remote": {
      "url": "https://mcp.offerarc.com/api/mcp",
      "headers": {
        "Authorization": "Bearer your_session_token"
      }
    }
  }
}

Note: You need to authenticate first at https://mcp.offerarc.com/api/auth/login to get your session token.

Remote MCP Configuration (mcp-remote)

For Vercel deployments, use mcp-remote to bridge HTTP to stdio:

{
  "mcpServers": {
    "meta-ads": {
      "command": "npx",
      "args": [
        "-y",
        "mcp-remote",
        "https://mcp.offerarc.com/api/mcp",
        "--header",
        "Authorization:${META_AUTH_HEADER}"
      ],
      "env": {
        "META_AUTH_HEADER": "Bearer your_session_token_here"
      }
    }
  }
}

🛠️ Available Tools

This MCP server provides 25 comprehensive tools across all major Meta advertising categories:

📊 Analytics & Insights (3 tools)

get_insights - Get detailed performance metrics (impressions, clicks, ROAS, CTR, CPC, etc.)
compare_performance - Side-by-side performance comparison of multiple campaigns/ads
export_insights - Export performance data in JSON or CSV formats

📈 Campaign Management (4 tools)

create_campaign - Create new advertising campaigns with full configuration (includes special_ad_categories)
update_campaign - Modify existing campaigns (name, budget, status, etc.)
pause_campaign - Pause active campaigns
resume_campaign - Resume/activate paused campaigns

🎯 Ad Set Management (2 tools)

create_ad_set - Create ad sets with detailed targeting, budgets, and optimization goals
list_ad_sets - List and filter ad sets within campaigns

📱 Ad Management (2 tools)

create_ad - Create individual ads within ad sets using creative IDs
list_ads - List and filter ads by ad set, campaign, or account

👥 Audience Management (4 tools)

list_audiences - List all custom audiences for an account
create_custom_audience - Create custom audiences from various sources
create_lookalike_audience - Generate lookalike audiences from source audiences
get_audience_info - Get detailed information about specific audiences

🎨 Creative Management (2 tools)

list_ad_creatives - List all ad creatives for an account
create_ad_creative - Create new ad creatives with rich specifications (supports external image URLs)

🔧 Account & Basic Tools (3 tools)

health_check - Comprehensive authentication and server status check
get_ad_accounts - List accessible Meta ad accounts
get_campaigns - List campaigns with filtering options

🔐 Authentication Tools (1 tool)

get_token_info - Token validation and information retrieval

🩺 Diagnostic Tools (2 tools)

diagnose_campaign_readiness - Check campaign status and identify ad set creation issues
check_account_setup - Comprehensive account validation and setup verification

🛠️ Usage Examples

Test the Connection

Check the health of the Meta Marketing API server and authentication status

Analytics & Performance Insights

Get detailed performance insights for my Deal Draft campaign including impressions, clicks, ROAS, and CTR for the last 30 days

Compare the performance of my top 3 campaigns side-by-side for the last quarter

Export campaign performance data for all my campaigns last month in CSV format

Campaign Management

Create a new traffic campaign named "Holiday Sale 2024" with a $50 daily budget and OUTCOME_TRAFFIC objective

Update my existing campaign budget to $100 daily and change the name to "Black Friday Special"

Pause all campaigns that have a CPC above $2.00

Resume my paused "Summer Collection" campaign

Complete Campaign Setup (Campaign → Ad Set → Ads)

Create a complete "Test 3" campaign setup: 1) Create the campaign with OUTCOME_LEADS objective, 2) Create an ad set targeting US users aged 25-45 interested in entrepreneurship, 3) Create 4 different ads using my existing creatives

Create an ad set for my existing campaign targeting women aged 30-50 in major US cities with interests in business and personal development

Create a new ad in my ad set using creative ID 123456 and name it "Headline Test A"

Troubleshooting & Diagnostics

Diagnose my "Test 3" campaign to see if it's ready for ad set creation and identify any potential issues

Check my account setup to verify payment methods, business verification, and ad account permissions

Check why my ad set creation failed and get specific recommendations for my account setup

Audience Management

List all my custom audiences and show their sizes and status

Create a custom audience named "Website Visitors" from people who visited my site

Create a 5% lookalike audience based on my "High Value Customers" audience targeting the US

Get detailed information about my "Newsletter Subscribers" audience including health status

Creative Management

List all my ad creatives and show their performance data

Create a new ad creative for my holiday campaign with external image URL from my website and specific messaging

Account Management

Show me all my accessible Meta ad accounts with their currencies and time zones

Get my current access token information including permissions and expiration

📚 Resources Access

The server provides rich contextual data through MCP resources:

meta://campaigns/{account_id} - Campaign overview
meta://insights/account/{account_id} - Performance dashboard
meta://audiences/{account_id} - Audience insights
meta://audience-health/{account_id} - Audience health report

🔧 Environment Variables

Required

META_ACCESS_TOKEN=your_access_token_here

Optional

META_APP_ID=your_app_id                    # For OAuth
META_APP_SECRET=your_app_secret            # For OAuth
META_BUSINESS_ID=your_business_id          # For business-specific operations
META_API_VERSION=v23.0                     # API version (default: v23.0)
META_API_TIER=standard                     # 'development' or 'standard'
META_AUTO_REFRESH=true                     # Enable automatic token refresh
META_REFRESH_TOKEN=your_refresh_token      # For token refresh

📖 Documentation

Quick Setup Guide - 5-minute setup instructions
Setup Guide - Complete installation and configuration
Tools Reference - All available tools and resources
Example Configuration - Sample configuration file

🏗️ Architecture

┌─────────────────┐    ┌──────────────────┐    ┌─────────────────┐
│   Claude AI     │◄──►│ MCP Server       │◄──►│ Meta Marketing  │
│                 │    │                  │    │ API             │
│ - Natural       │    │ - Authentication │    │                 │
│   Language      │    │ - Rate Limiting  │    │ - Campaigns     │
│ - Tool Calls    │    │ - Error Handling │    │ - Analytics     │
│ - Resource      │    │ - Data Transform │    │ - Audiences     │
│   Access        │    │ - Pagination     │    │ - Creatives     │
└─────────────────┘    └──────────────────┘    └─────────────────┘

Core Components

Meta API Client: Handles authentication, rate limiting, and API communication
Tool Handlers: 25 tools covering analytics, campaigns, ad sets, ads, audiences, creatives, and diagnostics
Resource Providers: Contextual data access for AI understanding
Error Management: Robust error handling with automatic retries
Rate Limiter: Intelligent rate limiting with per-account tracking

🔒 Security & Best Practices

Token Security

✅ Environment variable configuration
✅ No token logging or exposure
✅ Automatic token validation
✅ Secure credential management

API Management

✅ Rate limit compliance
✅ Exponential backoff retries
✅ Request validation
✅ Error boundary protection

Data Privacy

✅ Meta data use policy compliance
✅ No persistent data storage
✅ Secure API communication
✅ Audit trail support

⚡ Performance

Rate Limits

Development Tier: 60 API calls per 5 minutes
Standard Tier: 9000 API calls per 5 minutes
Automatic Management: Built-in rate limiting and retry logic

Optimization

🚀 Concurrent request processing
📦 Efficient pagination handling
🎯 Smart data caching
⚡ Minimal memory footprint

🧪 Testing

Run the test suite:

npm test

Test with example client:

npx tsx examples/client-example.ts

Health check:

# In Claude:
Check the health of the Meta Marketing API server

🤝 Contributing

Fork the repository
Create a feature branch: git checkout -b feature/new-feature
Make your changes and add tests
Run the test suite: npm test
Submit a pull request

📄 License

MIT License - see LICENSE for details.

🆘 Support

Documentation: Check the docs/ directory
Issues: Open an issue on GitHub
Meta API: Refer to Meta Marketing API docs
MCP Protocol: See Model Context Protocol specification

🏷️ Version History

v1.1.0 (Latest)

✅ Complete tool suite: 25 comprehensive tools for all Meta advertising needs
🩺 Advanced diagnostics: Campaign readiness checking, account setup validation, and issue identification
🚀 Full campaign creation pipeline: Campaign → Ad Set → Ads complete workflow (fully functional)
🎯 Advanced ad set targeting: Demographics, interests, behaviors, custom audiences
📱 Individual ad management: Create and manage ads with creative assignments
🖼️ External image URL support: Create ad creatives using external image URLs (picture field in link_data)
🔧 Fixed campaign creation: Added special_ad_categories parameter and missing API methods
🗑️ Removed ping tool: Simplified tool set, health_check provides better connectivity testing
✅ Enhanced Vercel deployment: Full web interface with OAuth authentication
✅ Advanced analytics: Performance insights, comparison, and export tools
✅ Campaign management: Create, update, pause, resume campaigns
✅ Audience tools: Custom and lookalike audience creation and management
✅ Creative management: Ad creative listing and creation tools with external URL support
✅ Improved authentication: Session-based auth for remote deployments
✅ Better error handling: Comprehensive TypeScript error resolution
✅ Using Meta Graph API v23.0 (latest version)
✅ Added support for Outcome-Driven Ad Experience (ODAE) objectives
✅ Added campaign-level budget optimization support
✅ Added bid strategy options (LOWEST_COST_WITHOUT_CAP, LOWEST_COST_WITH_BID_CAP, COST_CAP)
✅ Removed deprecated insights metrics per Meta API v19.0 changes
✅ Enhanced campaign creation with bid cap and budget optimization features