postking-mcp

PostKing MCP Server

The official Model Context Protocol server for PostKing — an AI-powered content platform for social media scheduling, blog publishing, and brand management.

Connect Claude (Desktop, Cursor, or any MCP client) to your PostKing account and manage your entire content operation through conversation — generate posts, schedule them, repurpose URLs into social content, write and publish blog articles, generate landing pages and side pages, run SEO / GEO research and drafting, manage your asset library and weekly posting schedule, handle domains and API keys, and more.

The server exposes 207 tools across 26 modules — full parity with the postking-cli.

Transport note: On the remote HTTP transport (mcp.postking.app), 203 tools are available. The 4 authentication tools (login_start, login_complete, logout, whoami) are omitted on that transport because it uses OAuth bearer tokens rather than device-code login. All other 203 tools are identical across both transports.

Quick start

Claude Desktop

Option A — Via the GUI:

• Open Claude Desktop → Settings (gear icon) → Developer → Edit Config
• This opens claude_desktop_config.json in your default editor
• Paste the following and save:

{
  "mcpServers": {
    "postking": {
      "command": "npx",
      "args": ["-y", "postking-mcp"]
    }
  }
}

• Restart Claude Desktop

Option B — Edit the config file directly:

Open ~/Library/Application Support/Claude/claude_desktop_config.json (macOS) or %APPDATA%\Claude\claude_desktop_config.json (Windows) in any text editor, paste the same JSON above, and save.

Once restarted, tell Claude: "Login to PostKing"

Claude Code (CLI)

claude mcp add postking -- npx -y postking-mcp

Hermes

npm i -g postking-mcp
hermes mcp add postking --command postking-mcp

Then in Hermes: "Login to PostKing".

Cursor / other MCP clients

Use the same npx -y postking-mcp command in your client's MCP server config.

Login flow

No API keys to copy. PostKing uses a device login flow:

• Tell Claude: "Login to PostKing"
• Claude calls login_start → shows a URL and short code
• Visit the URL in your browser, log in, approve
• Tell Claude: "Done"
• Claude calls login_complete → saves your token to ~/.postking/credentials.json

You never need to log in again. The token is permanent.

What you can do

Authentication

Available on stdio/local transport only. Remote HTTP transport authenticates via OAuth bearer token before the session is created.

Tool	Description
login_start	Begin device login — get a URL and code to approve in browser
login_complete	Finish login and save token after browser approval
logout	Clear locally stored credentials
whoami	Return the profile of the currently authenticated user (email, plan, credit balance)

Brands

Tool	Description
list_brands	List all brands on your account
set_active_brand	Set the default brand for this session
get_brand_info	View brand profile — tone, audience, themes
create_brand	Create a brand manually (step 1 of manual onboarding)
onboard_brand	Crawl a website and auto-generate a brand profile + 10 themes (step 1 of website onboarding)
set_brand_mediums	Save the list of platforms the brand publishes on (step 2 of onboarding)
get_brand_mediums	Read which publishing platforms a brand posts to
get_onboarding_status	Poll background audience analysis + theme generation (step 3 of onboarding)

Content themes

Tool	Description
list_themes	List all content themes with IDs
generate_themes	AI-generate new themes (uses credits)
edit_theme	Update a theme's title or instructions
delete_theme	Remove a theme

Social posts

Tool	Description
generate_post	AI-generate a post for a platform
create_post	Save a manual post draft to one or more platforms
list_posts	List posts filtered by status or platform
get_post	View a single post
approve_post	Approve and schedule a draft post
schedule_post	Set a scheduled time on an existing post
reschedule_post	Move a scheduled post to a new time
cancel_post	Cancel a scheduled post without deleting it
delete_post	Cancel and delete a post
get_calendar	View upcoming scheduled content
generate_bulk_posts	Fill a date range with AI-generated posts

Repurpose

Tool	Description
repurpose_content	Turn a URL, text, or existing post into new social or blog content

Voice profiles

Tool	Description
list_voices	List available voice profiles
rewrite_with_voice	Rewrite text in a specific voice

Social accounts

Tool	Description
check_social_accounts	List connected and disconnected platforms
generate_connect_link	Get a secure OAuth link to connect a platform
disconnect_social_account	Disconnect a social account

Reddit

Reddit is a repurpose-to-Reddit workflow, not a scheduled publishing medium. Flow: reddit_generate_pool → reddit_get_pool → reddit_suggest → reddit_rewrite → reddit_list_posts.

Tool	Description
reddit_get_pool	View the brand's saved pool of relevant subreddits, sorted by relevance score
reddit_generate_pool	Async: discover and score relevant subreddits for the brand by crawling Reddit
reddit_global_pool	Return stats on the global subreddit dataset (informational only)
reddit_suggest	Sync: suggest up to 8 best-fit subreddits for a specific piece of content, each with 2-3 posting angles, promotion mode, and buyer intent
reddit_rewrite	Async: rewrite a blog article or raw content as a native Reddit post for a target subreddit
reddit_list_posts	List saved Reddit posts (outputs of reddit_rewrite), cursor-paginated

Blog

Tool	Description
list_blogs	List publications and articles (filterable by status)
list_publications	List publications only
create_publication	Create a new blog publication
update_publication	Update an existing publication's title, description, domain/routing, or layout (partial update)
generate_blog_post	AI-generate a full blog article with optional voice
get_blog_article	Fetch full article content
get_blog_status	Poll generation/publish status for an article
update_blog_article	Edit title, content, SEO fields, author, category, or status
delete_blog_article	Permanently delete an article
publish_blog_article	Push to WordPress, Medium, Substack, etc.
list_publishing_connections	List external platform connections
import_blog_articles	Import from RSS feed or Blogger URL
list_blog_authors	List blog authors
create_blog_author	Create a new blog author
list_blog_categories	List categories for a publication
create_blog_category	Create a new category
get_seo_roadmap	View SEO / GEO topic suggestions and completion stats

SEO / GEO

Canonical flow: seo_add_seeds → seo_generate_keywords → seo_categorize → seo_generate_clusters → approve clusters → seo_generate_roadmap → review briefs → seo_approve_briefs (auto-fires article generation) → poll get_job → audit & publish.

Tool	Description
seo_add_seeds	Seed SEO / GEO research with 3–10 topic keywords
seo_generate_keywords	Async: expand seeds into a full keyword universe (poll via get_job)
seo_list_keywords	List researched keywords with intent, priority, and volume
seo_edit_keyword	Edit a keyword — override intent, adjust priority, set user tags, or exclude from clustering
seo_delete_keyword	Soft-delete a single keyword from the research set
seo_categorize	Tag keywords by search intent and/or user tags
seo_generate_clusters	Async: group keywords into topic clusters (poll via get_job)
seo_list_clusters	List keyword clusters with brief-generation status
seo_bulk_approve_clusters	Bulk-approve N clusters in one call, kicking off async brief generation for each
seo_approve_cluster	Approve a single cluster, gating brief generation for it
seo_reject_cluster	Reject a single cluster — marks it rejected and detaches its keywords
seo_bulk_reject_clusters	Bulk-reject N clusters in one call
seo_unapprove_cluster	Revert an approved cluster back to pending_review
seo_restore_cluster	Restore a rejected cluster back to pending_review
seo_generate_roadmap	Turn one or more clusters into a prioritized content roadmap
seo_list_roadmap	List roadmap items (blog topics queued for writing)
seo_roadmap_get	Fetch a single roadmap item
seo_roadmap_edit	Edit a roadmap item's title, status, or priority
seo_roadmap_delete	Permanently delete a roadmap item
seo_roadmap_stats	Roadmap completion stats
seo_list_briefs	List content briefs across all clusters and statuses
seo_get_brief	Fetch a single brief including its full structured outline
seo_edit_brief	Edit a brief's structured outline or approve/reject it
seo_approve_briefs	Bulk-approve briefs and auto-fire article generation
seo_regenerate_brief	Re-run brief generation for a single brief
seo_list_results	List generated results (blog articles, side pages, comparisons) from the SEO pipeline
seo_write_article	Manual path: draft a blog article from a roadmap item (use only when not going through seo_approve_briefs)
seo_gap	Find keyword / topic gaps vs. existing content
seo_competitor	Compare keyword coverage against a competitor domain
seo_publish_article	Publish or schedule an SEO-drafted article to a publication
seo_auto_assign_cta	Auto-suggest and assign side-page CTAs to published blog articles
seo_generate_side_page	Generate a side page optionally linked to an SEO cluster

Landing pages

Tool	Description
list_landing_pages	List all landing pages for a brand
generate_landing_page	Create and AI-generate a new landing page (async; poll via get_job)
view_landing_page	View a landing page including full section content
view_lp_draft	View the current unpublished draft
edit_landing_page	Edit landing page title or instructions
set_landing_page	Overwrite the content and/or metadata of a landing page
regenerate_landing_page	Re-generate a landing page's content using AI (async; poll via get_job)
vibe_edit_landing_page	Apply a natural-language AI edit to a landing page (async)
get_vibe_edit_status	Poll vibe-edit job status
publish_landing_page	Publish the current draft
delete_landing_page	Permanently delete a landing page
list_lp_versions	List historical versions of a landing page
view_lp_version	View a specific historical version
list_side_pages	List side pages attached to a landing page
generate_side_page	AI-generate a side page under a parent landing page (async; poll via get_job)
view_side_page	View a side page including sections and rendered HTML
edit_side_page	Update the instructions or metadata of a side page
set_side_page_section	Update the content of a specific section within a side page
set_side_page_state	Publish or unpublish a side page
delete_side_page	Delete a side page

Weekly schedule

Tool	Description
get_weekly_schedule	Fetch the active weekly posting schedule
set_weekly_schedule	Configure platforms, times, and themes per day
enable_weekly_schedule	Turn the weekly auto-generator on
disable_weekly_schedule	Turn the weekly auto-generator off
delete_weekly_schedule	Remove the schedule entirely
run_weekly_schedule_day	Generate a single day's posts on demand

Visuals (asset library)

Tool	Description
list_assets	List brand assets (images/videos) with filters
view_asset	Fetch a single asset's metadata and URL
upload_asset	Upload an image/video (base64)
import_asset_from_url	Pull an asset from a remote URL
import_assets_csv	Batch-import up to 50 assets from a list of public URLs
tag_asset	Add or remove tags on an asset
delete_asset	Remove an asset (requires confirm)
list_asset_tags	List all tags used across assets
suggest_assets_for_post	Get AI-suggested assets for a specific post
search_stock_images	Search stock-photo libraries

Post visuals (cards & carousels)

Tool	Description
generate_post_visual_options	Fetch available visual options for a post (card templates, library matches, stock photos)
regenerate_post_visual	Regenerate the visual option set for a post
pick_post_visual	Select a visual for a post on a given platform
clear_post_visual	Remove the selected visual from a post
list_post_cards	List the carousel cards attached to a post
edit_post_card	Edit a single carousel card by 1-based index
set_post_cards	Bulk-replace all carousel cards for a post
generate_post_carousel	Render a carousel PDF from the current cards

Jobs (async poller)

Tool	Description
list_jobs	List recent async jobs for the active brand
list_operations	List recent Operations (the newer async-op system) with kind and state filters
get_job	Poll a specific operation by ID or pollUrl; supports wait=true to block until done

API keys (self-service)

Tool	Description
list_api_keys	List your PostKing API keys
create_api_key	Mint a new API key
revoke_api_key	Revoke an API key (requires confirm)

Domains

Tool	Description
list_domains	List domains with verification and SSL status
add_domain	Add a new custom domain
verify_domain	Check DNS and activate a domain
delete_domain	Remove a domain (content is preserved)
connect_domain_to_publication	Wire a verified domain to a blog publication

Writing tools

Tool	Description
rewrite_text	Rewrite text using a voice profile or brand rules
humanize_text	Reduce AI detection signals in text
check_ai_content	Score text for AI detection likelihood
get_credits	Check your current credit balance and free-tier status
health	Check PostKing API health and version (no authentication required)

Storylines (marketing plans)

Canonical flow: storyline_create → storyline_clarify (loop) → storyline_generate_brief (poll) → storyline_get → storyline_edit_brief → storyline_confirm_brief → storyline_generate_strategy (poll) → curate line items → storyline_estimate → storyline_execute (poll).

Tool	Description
storyline_list	List the brand's storylines (marketing plans)
storyline_create	Create a new storyline with a campaign goal or intent prompt
storyline_get	Fetch a single storyline with full state (brief, strategy, line items, status)
storyline_update	Update storyline metadata: title, live status, or start/end/launch dates
storyline_delete	Archive (soft-delete) a storyline — reversible via storyline_restore
storyline_restore	Restore an archived storyline back to active state
storyline_clarify	Run the intake/clarification step (iterative Q&A until system has enough context)
storyline_generate_brief	Async: generate the marketing brief — positioning, key messages, audience, timing (poll via get_job)
storyline_set_brief	Manually set (replace) the full brief for a storyline
storyline_edit_brief	AI-edit the brief using natural-language instructions
storyline_confirm_brief	Confirm the brief and gate strategy generation
storyline_get_strategy	Fetch the generated strategy and its line items
storyline_generate_strategy	Async: generate the execution strategy and line item set (poll via get_job)
storyline_edit_strategy	AI-edit the strategy using natural-language instructions
storyline_estimate	Dry-run credit estimate for executing the storyline
storyline_add_line_item	Add a new content line item to the strategy
storyline_update_line_item	Edit an existing line item (channel, type, title, selected flag, etc.)
storyline_delete_line_item	Permanently remove a line item from the strategy (confirm: true required)
storyline_regenerate_line_item	Async: regenerate a single strategy line item (poll via get_job)
storyline_execute	Async: generate all selected drafts from the strategy (poll via get_job)

Competitors (intelligence)

Canonical flow: competitor_probe → competitor_probe_status → competitor_probe_classify → competitor_add (poll) → competitor_analyze (poll) → competitor_list → competitor_get_comparison/recompute → competitor_get_overview/generate_overview (poll). Namespace: competitor_* (distinct from seo_competitor/seo_gap).

Tool	Description
competitor_list	List tracked competitors with status, analysis state, and a dashboard deep-link
competitor_add	Async: batch-add 1–20 competitor domains and trigger crawl + profile analysis (poll via get_job)
competitor_update	Update competitor settings — e.g. toggle excludeFromSeoPull
competitor_delete	Soft-delete a tracked competitor (restorable via competitor_update with empty body)
competitor_analyze	Async: re-analyze pending or failed competitor rows (poll via get_job)
competitor_refresh	Async: refresh all active competitors — re-crawl + re-profile (poll via get_job)
competitor_get_comparison	Get the brand's head-to-head competitive comparison
competitor_recompute_comparison	Trigger a fresh comparison recompute (call after adding/analyzing competitors)
competitor_get_overview	Get the saved competitive landscape overview
competitor_generate_overview	Async: generate a fresh AI-synthesized landscape overview (poll via get_job)
competitor_comparison_sources	List SEO keyword sources that feed the competitive comparison
competitor_probe	Async: discover and surface rival domain candidates based on the brand (poll via get_job)
competitor_probe_status	Check the status of a probe run and list discovered candidates
competitor_probe_classify	Classify a probe candidate as add, skip, or blacklist

Knowledge base

Canonical flow: knowledge_list → knowledge_get → knowledge_create (poll get_job) → knowledge_update → knowledge_delete.

Tool	Description
knowledge_list	List knowledge base items — filter by tag, active status, or global flag
knowledge_create	Async: create a knowledge base item with optional AI enrichment (poll via get_job)
knowledge_get	Fetch a single knowledge base item with full content and metadata
knowledge_update	Update a knowledge base item's name, description, content, or tags
knowledge_delete	Soft-delete a knowledge base item

Brand truth

Atomic facts/observations about a brand (hard facts, audience truths, strategy notes, negative space, content insights, topics) used to ground generation. Canonical flow: brand_truth_list → brand_truth_get → brand_truth_create (LLM extraction decides what to store) → brand_truth_update → brand_truth_delete.

Tool	Description
brand_truth_list	List stored brand truths — filter by type, personaScope, tags, or free-text query
brand_truth_get	Fetch a single brand truth with full content and metadata
brand_truth_create	Describe facts in plain language; an LLM extraction pipeline decides which atomic truths to store vs skip (returns added + skipped)
brand_truth_update	Direct field edit of a known truth (name, description, content, tags, type, personaScope, pinned) — does not re-run the LLM
brand_truth_delete	Delete a truth and record rejection memory so it stops being re-suggested

Audience / ICP

The brand's audience intelligence (ideal customer profile) mined from its website + onboarding. Canonical flow: get_audience → preview_audience_edit (discover valid sections) → edit_audience (async LLM ai-edit; poll get_job).

Tool	Description
get_audience	Fetch the brand's ICP — structured audienceData, positioning, ghostwriter persona, and contentModulation (short/medium/full)
preview_audience_edit	Read-only: discover which sections/subsections are valid to edit for this brand before calling edit_audience
edit_audience	Async LLM ai-edit of the audience/ICP (sections required; poll via get_job) — returns already_running if an edit is in flight

Trends and content templates

Canonical flow: trends_list → template_extract OR (template_list + template_pick) → template_create → existing post-generation tools. Note: trends_list is account-scoped (no brand required).

Tool	Description
trends_list	List trending posts by niche and platform — account-scoped, no brand required
template_list	List saved content templates for the brand
template_create	Save or build a new content template
template_update	Update a template's title, content, or favorite flag
template_delete	Delete a saved content template
template_extract	AI: deconstruct a trending post into a reusable content template
template_pick	AI: score and rank existing templates for a given theme or content goal

Billing (agent wallet + subscription)

Canonical flow (one-off): billing_list_packs → billing_topup → (Stripe Link or browser) → billing_wallet (poll until balance rises). Subscription: billing_list_tiers → billing_subscribe → (human or first-invoice Link) → subscription activates automatically.

Tool	Description
billing_list_packs	List available agent credit packs with SKU, price, and credit amount
billing_topup	Create a Stripe Checkout session to top up the agent wallet with a one-off credit pack
billing_wallet	Fetch the agent's prepaid credit balance and recent ledger entries
billing_list_tiers	List available PostKing subscription tiers with pricing and monthly credits
billing_subscribe	Create a Stripe Checkout session for a GROWTH, PRO, or ENTERPRISE subscription

Dashboard

Tool	Description
dashboard_link	Get a clickable browser URL to any section of the PostKing dashboard (overview, SEO, posts, blogs, landing pages, reddit, storylines, knowledge, trends, competitors, jobs, etc.)

Guided prompts

The server ships with built-in prompts accessible from the prompt picker in Claude Desktop:

Prompt	Description
getting_started	First-time setup: login → brand → connect → first post
repurpose_and_schedule	URL/text → repurpose → draft → approve → calendar
connect_social_accounts	Check and connect LinkedIn, X, Instagram, Threads, Facebook
manage_posts	View, reschedule, and delete posts
manage_themes	Generate, edit, and organize content themes
blog_publishing	Generate, edit, and publish blog posts
use_voice_profiles	Apply a voice style to generated or rewritten content
plan_storyline_campaign	Full marketing storyline: clarify → brief → strategy → curate → execute
competitor_intelligence	Build competitive intelligence: probe → add → analyze → comparison → overview
manage_knowledge_base	Browse, create, update, and soft-delete brand knowledge base items
trends_to_post	Browse trending posts, extract/pick a template, then generate a post

Example workflows

Repurpose a blog post to LinkedIn and X:

"Repurpose https://myblog.com/my-article for LinkedIn and X, using my brand voice"

Generate and schedule a week of content:

"Generate 7 LinkedIn posts using my growth themes, schedule them daily at 9am starting Monday"

Write and publish a blog post:

"Write a 1500-word post about AI productivity tools, publish it to my blog"

Import and repurpose existing content:

"Import the last 20 posts from https://myblog.com/feed and convert the top 5 into LinkedIn posts"

Requirements

• Node.js 18 or later
• A PostKing account — sign up free at postking.app

Publishing to external platforms

PostKing supports publishing blog articles directly to:

• WordPress (via REST API)
• Medium
• Substack
• Webflow
• Any platform with a publishing connection

Set up connections in your PostKing dashboard under Blog → Publishing Connections, then use publish_blog_article from Claude.

Development

git clone https://github.com/bitsandtea/postking-mcp
cd postking-mcp
npm install
npm run build

Test locally by pointing Claude Desktop at the built file:

{
  "mcpServers": {
    "postking": {
      "command": "node",
      "args": ["/absolute/path/to/postking-mcp/dist/index.js"]
    }
  }
}

Environment variables

Variable	Default	Description
POSTKING_API_URL	https://try.postking.app	Override the API base URL
POSTKING_API_TOKEN	—	Skip device login by providing a token directly

Contributing

Issues and pull requests are welcome. This repo is the MCP client layer only — it calls the PostKing API and exposes tools to any MCP-compatible AI client. If you find a bug, want to add a tool, or improve the prompts, open an issue or PR.

License

MIT