@getmcpads/meta-ads-mcp-server

Meta Ads MCP server

Ask better questions about your Meta campaigns.

Compare campaign performance, inspect delivery and prepare changes from your MCP client.

Watch the demo · What's new · Install · Tool reference · Try hosted getmcpads

Play the 27-second product film

The film demonstrates hosted getmcpads with staged data. Its creative galleries and MCP Apps interface belong to the hosted product. This repository provides the standalone native API tools.

41 read tools · 23 write tools, disabled by default.

Run locally with your own platform credentials and a client that supports stdio MCP, such as Claude Desktop, Claude Code or Cursor. Your requests go directly to the platform. For managed connections, including supported ChatGPT setups, use the hosted option.

What's new

v2.0.0: Native tools and security update · September 20, 2026

• Use account-scoped creative reads compatible with Graph v26, including bounded historical fallback and ownership verification.
• Add exact entity configuration and uploaded-video readiness reads.
• Update campaign creation, budget ownership, schedule validation and post-write verification.
• Require Node.js 22.12 or newer and check Node 22/24 in CI.
• Update vulnerable dependencies and regenerate the MCP catalog.

Full changelog · Source synchronization details · All releases

Upgrade notes

Requires Node.js 22.12 or newer. CI covers Node 22 and 24. Version 2.0.0 drops Node 18 and 20 support. Read the current tool schemas before reusing saved arguments. Writes remain optional and require explicit confirmation. Hosted creative integrations and MCP Apps UI are outside this release.

Install this release

This is a GitHub source release. npm and MCP Registry versions are published separately. The commands below select this exact version; unpinned npx examples later in this document select the version currently available on npm.

git clone --branch v2.0.0 --depth 1 https://github.com/getmcpads-com/meta-ads-mcp-server.git
cd meta-ads-mcp-server
npm ci
npm run build

Configure your MCP client to run node with the absolute path to dist/cli.js and the platform credentials documented below.

Prefer a managed connection? Use Meta Ads with hosted getmcpads. Connect your account, select the data your assistant may access and use the hosted MCP connection. See the site for current features and plans.

What you get

41 read tools	Campaigns, ad sets, ads, creatives, audiences, pixels, catalogs, Pages, Instagram, activity logs, A/B tests and lift studies
23 write tools	Off by default. Status, budgets, schedules, renames, campaign creation. Each one previews before it applies
190 metrics	Including derived ones computed client-side (ROAS, CPA, frequency, hook rate, attribution-window views)
56 breakdowns · 90 dimensions	With a compatibility matrix that catches invalid combinations before they hit the API
7 resources	Live catalogues the model can read: metrics, breakdowns, compatibility rules, 11 workflow recipes
Forward-compatible reads	meta_get_node_fields, meta_list_edge_raw, meta_get_insights_raw reach Graph fields this server doesn't model yet

The query planner

Meta rejects many metric/breakdown combinations, and the error messages rarely say why. This server encodes the compatibility matrix, so it splits an impossible request into several valid API calls and merges the results instead of failing.

meta_validate_query lets the model check a combination before spending a call on it. That is the difference between an assistant that reports "the API returned error 100" and one that returns your numbers.

Getting a token

This is the one step that takes real effort, and it's worth doing properly.

You need a Meta access token with ads_read. There are three ways to get one; the second is the one we recommend.

Recommended: System User token (does not expire)

A System User belongs to your Business, not to a person. Its token survives password changes and staff departures, and needs no App Review to access ad accounts your Business already owns.

• Go to Business Settings → Users → System Users
• Add a system user. Give it the Employee role unless you need more.
• Assign Assets → select your ad accounts → grant View performance (add Manage campaigns only if you plan to enable writes).
• Generate New Token → pick your app → select scope ads_read (add ads_management only for writes).
• Set the expiry to Never.
• Copy the token. Meta shows it once.

📖 Meta's System User documentation

Quick test: Graph API Explorer (expires in ~1 hour)

Fine for trying the server out, useless for daily work. Graph API Explorer → select your app → add ads_read → Generate Access Token.

Long-lived user token (~60 days)

Exchange a short-lived token for a 60-day one. You will have to redo this every two months. 📖 Long-lived tokens

Which permissions?

Permission	When you need it
ads_read	Always. Campaigns, insights, everything read-only
ads_management	Only if you set META_ENABLE_WRITES=1
business_management	Optional. Business Manager asset discovery
pages_show_list, pages_read_engagement	Optional. Page posts and organic enrichment
instagram_basic	Optional. Linked Instagram accounts
catalog_management	Optional. Product catalog reads

Run meta_health_check as your first call: it reports which scopes you actually have and which ones are missing for the tools you tried to use, without printing your token.

Setup

Claude Desktop

~/Library/Application Support/Claude/claude_desktop_config.json (macOS) or %APPDATA%\Claude\claude_desktop_config.json (Windows):

{
  "mcpServers": {
    "meta-ads": {
      "command": "npx",
      "args": ["-y", "@getmcpads/meta-ads-mcp-server"],
      "env": {
        "META_ACCESS_TOKEN": "your-token-here"
      }
    }
  }
}

Restart Claude Desktop. Ask it: "list my Meta ad accounts".

Claude Code

claude mcp add meta-ads --env META_ACCESS_TOKEN=your-token-here -- npx -y @getmcpads/meta-ads-mcp-server

Cursor

.cursor/mcp.json in your project, same shape as the Claude Desktop config above.

From source

git clone https://github.com/getmcpads-com/meta-ads-mcp-server.git
cd meta-ads-mcp-server
npm install && npm run build
cp .env.example .env   # then fill in META_ACCESS_TOKEN
npm start

Configuration

Variable	Default	Meaning
META_ACCESS_TOKEN	none	Required. Your Meta access token
META_ENABLE_WRITES	unset	Set to 1 to register the 23 write tools
META_API_VERSION	v26.0	Graph API version. Override to pin another
LOG_LEVEL	info	debug, info, warn, error

Check your setup at any time:

npm run doctor

Writes, and why they preview first

Write tools are disabled by default. Enable them with META_ENABLE_WRITES=1.

When enabled, every write tool returns a preview and changes nothing:

// meta_update_adset_budget { adSetId: "123", currency: "EUR", dailyBudget: 50 }
{
  "applied": false,
  "action": "meta_update_adset_budget",
  "change": { "adSet": "123", "field": "daily_budget", "amount": 50,
              "currency": "EUR", "inMinorUnits": 5000 },
  "message": "Preview only, nothing was changed. Repeat the same call with confirm: true to apply this change to the live account."
}

Only a second call carrying confirm: true touches the live account.

This is deliberate. An assistant composes these calls, and it can pick the wrong account, the wrong campaign, or the wrong order of magnitude on a budget. A mandatory preview makes the mistake visible before it costs money, and gives a human the stopping point the protocol does not guarantee on its own.

Two further guardrails:

• meta_create_campaign always creates the campaign PAUSED. There is no option to create it active.
• Budgets are converted to minor units per currency. The yen, the won and the CFA franc have no subunit, so sending 1250 for ¥12.50 would multiply the spend by a hundred. The server knows the zero-decimal currencies.

Tool	What it changes
meta_update_campaign_status / _adset_status / _ad_status	Pause or reactivate
meta_update_campaign_budget / _adset_budget	Daily or lifetime budget
meta_update_adset_schedule	Start and end time
meta_rename_campaign / _adset / _ad	Name only
meta_create_campaign	Creates a campaign, always PAUSED

Tools

Every tool is listed below. See server-card.json for complete parameter and output schemas.

41 read tools

Tool	Purpose
meta_health_check	Agent-ready read-only health check: validates token metadata, lists accessible ad accounts, and warns about missing read scopes without exposing the access token.
meta_get_business_assets	Discover accessible Meta Business assets read-only: businesses, pages, Instagram accounts, pixels, and datasets when permissions allow.
meta_get_pages	List accessible Facebook Pages with id, name, category, tasks, picture, and linked Instagram account references when available.
meta_get_instagram_accounts	List Instagram accounts linked to accessible Pages, Business Manager assets, or an ad account when permissions allow.
meta_get_pixels	List pixels and datasets from an ad account or Business Manager when accessible, returning actionable warnings for permission-limited edges.
meta_get_ad_activity	Read ad account activity logs from /{ad_account_id}/activities with object, event, actor, timestamp, and extra_data fields.
meta_get_delivery_diagnostics	Aggregate read-only delivery diagnostics across campaigns, ad sets, and ads using status/effective_status/issues_info where available plus simple delivery insights.
meta_get_creative_assets	Return ad-linked creative media with actual ad names, collection covers, all carousel/flexible components, resolved image hashes and video URLs.
meta_get_audience_details	Read detailed custom, saved, and lookalike audiences with pagination and rich fields where permissions allow.
meta_get_catalog_products	Read Product Catalogs and Product Items when catalog access is available.
meta_join_product_insights	Query product-breakdown insights and enrich rows with Product Catalog metadata when catalog access is available.
meta_get_brand_safety_controls	Read brand safety, suitability, placement, and context-control signals from ad account/ad set targeting and optional block-list edges.
meta_interpret_experiment_results	Read and interpret A/B test or conversion lift study results with confidence guardrails, cells, objectives, and optional cell entities.
meta_get_organic_content_enrichment	Read Facebook Page posts and Instagram media with URLs, native periods and optional insights.
meta_list_ad_accounts	List all Meta ad accounts accessible with the current token.
meta_get_account_details	Get detailed information for a specific Meta ad account: name, currency, timezone, spend cap, status, business info.
meta_get_campaigns	List campaigns for a Meta ad account.
meta_get_adsets	List ad sets for a Meta ad account, optionally filtered by campaign.
meta_get_ads	List ads for a Meta ad account, optionally filtered by ad set.
meta_get_insights	Query Meta Ads performance insights.
meta_get_campaign_structure	Get hierarchical campaign structure: campaigns -> ad sets -> ads.
meta_get_creatives	Get ad creative content: text, images, videos, links, call-to-action.
meta_get_audiences	List custom, saved, and lookalike audiences for a Meta ad account.
meta_get_ad_studies	List conversion lift studies and A/B tests (Ad Studies) for an ad account.
meta_get_study_results	Get detailed results for a conversion lift or A/B test study.
meta_validate_query	Validate a metric/breakdown combination BEFORE executing.
meta_get_page_posts	Read published Facebook Page posts using a Page token resolved from the connected user.
meta_debug_token	Check the current access token validity, expiration, and granted scopes.
meta_search_entities	Search campaigns, ad sets, or ads by name within an ad account.
meta_get_node_fields	Read arbitrary flat fields from one Meta Graph node.
meta_list_edge_raw	List an allowlisted read-only Meta Graph edge with caller-selected flat fields, filters, and cursor pagination.
meta_get_insights_raw	Query the Meta Insights edge with validated native field names, breakdowns, action breakdowns, attribution windows, filters, sort, summary, and pagination.
meta_search_targeting_options	Search Meta's read-only targeting metadata for interests, validated interests, geographies, locales, countries, cities, regions, markets, or postal codes.
meta_get_ad_preview	Get the read-only preview markup for an existing Meta ad in a requested placement format.
meta_list_ad_images	List the ad account image library (/adimages): hash, name, dimensions, status, a permanent publicly served display URL (permalink_url), short-lived CDN URLs, and optionally the creatives using each image.
meta_list_ad_videos	List the ad account video library (/advideos): title, duration, processing status, and publicly served thumbnails (preferred and largest sizes).
meta_get_video_sources	Resolve fresh download URLs (source) and thumbnails for specific ad videos.
meta_get_entity_configuration	Read a specific entity in its ad account for reconciliation.
meta_get_uploaded_video	Check video processing and membership in the selected account library.
meta_get_adset_configuration	Read an existing ad set, its parent campaign budget/objective and account currency before preparing an edit.
meta_get_catalog_batch_status	Read the completion and per-item errors for a catalog batch handle.

23 write tools

Disabled by default. Calls preview unless explicitly confirmed. Check the configuration and exact schema before use.

Tool	Purpose
meta_create_campaign	Create a PAUSED Meta campaign with either ad set budgets (omit campaign budget), a daily campaign budget, or a lifetime campaign budget.
meta_update_adset_budget	Change an ad set daily or lifetime budget after checking its parent budget and existing schedule.
meta_update_adset_schedule	Change start and/or end time using ISO 8601 with an explicit offset.
meta_update_campaign_budget	Change an existing campaign-owned budget after verifying currency and ownership.
meta_create_adset	Create a PAUSED Meta ad set with explicit targeting, optimization, placements, attribution, bidding and schedule.
meta_update_adset_configuration	Update targeting, optimization, placements, attribution, bidding, budget or schedule.
meta_duplicate_adset	Duplicate a known-good ad set within the selected account, preserving complex native configuration.
meta_create_adcreative	Create an ad creative from an existing post or an explicit object_story_spec and optional asset_feed_spec.
meta_create_ad	Create a PAUSED ad using an existing ad set and creative from the selected account.
meta_update_ad_creative	Replace an ad’s creative with another existing creative from the same account.
meta_upload_ad_image	Upload an image into the selected ad account using base64 bytes (up to 5 MiB decoded).
meta_upload_ad_video	Import a video from a publicly reachable HTTPS URL or base64 MP4 bytes (up to 5 MiB decoded).
meta_create_custom_audience	Create a website, engagement, customer-list container or lookalike audience.
meta_update_custom_audience	Update an existing custom audience name, description, retention or complete rule.
meta_create_product_set	Create a filtered product set in a catalog owned by the same Business as the selected ad account.
meta_update_product_set	Replace a product set filter or rename it.
meta_batch_catalog_items	Create or update up to 50 catalog products by retailer_id.
meta_update_campaign_status	Pause or reactivate a Meta campaign.
meta_update_adset_status	Pause or reactivate a Meta ad set.
meta_update_ad_status	Pause or reactivate a Meta ad.
meta_rename_campaign	Rename a Meta campaign.
meta_rename_adset	Rename a Meta ad set.
meta_rename_ad	Rename a Meta ad.

7 resources

URI	Contents
meta://manifest	What this server exposes, and which tool to run first
meta://metrics	All 190 metrics with categories and formats
meta://breakdowns	All 56 breakdowns and where they are valid
meta://compatibility	The compatibility matrix, 90 dimensions
meta://recipes	11 step-by-step workflows
meta://p2-readonly	Read-only scope guidance
meta://app-review	Scope positioning for a Meta App Review submission

Security

The server holds a credential that can read live ad accounts, and modify them when writes are enabled. Concretely:

• The token is never logged, at any log level, and never written to disk.
• Requests go only to graph.facebook.com on the pinned version. Any other host is refused rather than called. Covered by tests.
• Redirects are refused once a token is attached, so a redirect cannot forward your credential elsewhere. Covered by tests.
• No telemetry. The server makes no network call other than to the Graph API. There is no analytics, no phone-home, and no usage reporting. You can verify this by grepping the source for fetch.

Full policy and reporting instructions: SECURITY.md.

Looking for a managed, multi-platform version?

Try hosted Meta Ads if you want to use this source without operating a local server. getmcpads also connects advertising, Search Console and GA4 through one MCP URL. Source availability and plan limits are listed on the site; connecting an account is still required.

• Follow the Meta Ads connection guide.
• Select the account or property your assistant may read.
• Connect Claude, ChatGPT or Codex.
• Try a read-only review: “Compare campaign results and investigate frequency alongside CTR. State missing data and do not change anything.”

See the current hosted tool catalogue and pricing before choosing a paid plan. This Apache 2.0 adapter remains independently useful with your own credentials.

Contributing

Issues and pull requests are welcome. See CONTRIBUTING.md. Please read SECURITY.md before reporting anything security-related.

Licence

Apache License 2.0. See also NOTICE.

Facebook, Meta, Instagram and the Meta Marketing API are trademarks of Meta Platforms, Inc. This project is not affiliated with, endorsed by, or sponsored by Meta Platforms, Inc. It is an independent client of a public API.

MCP contracts and desktop bundle

Every tool declares read/write annotations, parameter descriptions and a structured output schema. Successful calls expose the payload as structuredContent.result; errors retain isError: true. The generated server card contains definitions only.

Run npm run bundle -- /path/to/output to build a .mcpb desktop bundle from the current catalog. Credentials are entered locally during installation. Write tools remain disabled unless explicitly enabled.

More from getmcpads

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Maintained by Emmanuel at getmcpads. Questions: [e-mail].