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branch-sdk

Branch Metrics Web SDK


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Branch Metrics Web SDK

This README outlines the functionality of the Branch Metrics Web SDK, and how to easily incorporate it into a web app.

Live demo: https://cdn.branch.io/example.html

Overview

The Branch Web SDK provides an easy way to interact with the Branch API on your website or web app. It requires no frameworks, and is only ~7K gzipped.

To use the Web SDK, you'll need to first initialize it with your API key found in your Branch dashboard. You'll also need to register when your users login with setIdentity, and when they logout with logout.

Once initialized, the Branch Web SDK allows you to create and share links with a banner, over SMS, or your own methods. It also offers event tracking, access to referrals, and management of credits.

Installation

Requirements

This SDK requires native browser Javascript and has been tested in all modern browsers with sessionStorage capability. No 3rd party libraries are needed to make use of the SDK as is it 100% native Javascript.

Browser Specific Support

ChromeFirefoxSafariIE
9, 10, 11

API Key

You will need to create a Branch Metrics app to obtain your app_key.

Quick Install

Manual installation

Be sure to replace APP-KEY with your actual app key found in your account dashboard.

<script type="text/javascript">
(function(b,r,a,n,c,h,_,s,d,k){if(!b[n]||!b[n]._q){for(;s<_.length;)c(h,_[s++]);d=r.createElement(a);d.async=1;d.src="https://cdn.branch.io/branch-v1.1.0.min.js";k=r.getElementsByTagName(a)[0];k.parentNode.insertBefore(d,k);b[n]=h}})(window,document,"script","branch",function(b,r){b[r]=function(){b._q.push([r,arguments])}},{_q:[],_v:1},"init data setIdentity logout track link sendSMS referrals credits redeem banner".split(" "),0);

branch.init('APP-KEY', function(err, data) {
    // callback to handle err or data
});
</script>
Bower or npm installation

If you use Bower or npm, you can run bower install branch-web-sdk or npm install branch-sdk respectively to get the SDK.

Common.JS and RequireJS compatibility

In addition to working as a standalone library, the Branch SDK works great in CommonJS environments (browserify, webpack) as well as RequireJS environments (RequireJS/AMD). Just require('branch') or define(['branch'], function(branch) { ... }); to get started!

API Reference

  1. Branch Session
  1. Event Tracking Methods
  1. Deeplinking Methods

  2. Referral Methods

  3. Smart Banner


Global


init(app_id, callback)

Parameters

app_id: string, required - Your Branch app key.

callback: function | null, optional - callback to read the session data.

Adding the Branch script to your page automatically creates a window.branch object with all the external methods described below. All calls made to Branch methods are stored in a queue, so even if the SDK is not fully instantiated, calls made to it will be queued in the order they were originally called.

The init function on the Branch object initiates the Branch session and creates a new user session, if it doesn't already exist, in sessionStorage.

Useful Tip: The init function returns a data object where you can read the link the user was referred by.

Usage
branch.init(
    app_id,
    callback (err, data)
);
Callback Format
callback(
     "Error message",
     {
          data:               { },      // If the user was referred from a link, and the link has associated data, the data is passed in here.
          referring_identity: '12345', // If the user was referred from a link, and the link was created by a user with an identity, that identity is here.
          has_app:            true,    // Does the user have the app installed already?
          identity:       'BranchUser' // Unique string that identifies the user
     }
);

Note: Branch.init must be called prior to calling any other Branch functions.


data(callback)

Parameters

callback: function | null, optional - callback to read the session data.

Returns the same session information and any referring data, as Branch.init, but does not require the app_id. This is meant to be called after Branch.init has been called if you need the session information at a later point. If the Branch session has already been initialized, the callback will return immediately, otherwise, it will return once Branch has been initialized.


setIdentity(identity, callback)

Parameters

identity: string, required - a string uniquely identifying the user – often a user ID or email address.

callback: function | null, optional - callback that returns the user's Branch identity id and unique link.

Formerly identify()

Sets the identity of a user and returns the data. To use this function, pass a unique string that identifies the user - this could be an email address, UUID, Facebook ID, etc.

Usage
branch.setIdentity(
    identity,
    callback (err, data)
);
Callback Format
callback(
     "Error message",
     {
          identity_id:        '12345', // Server-generated ID of the user identity, stored in `sessionStorage`.
          link:               'url',   // New link to use (replaces old stored link), stored in `sessionStorage`.
          referring_data:     { },      // Returns the initial referring data for this identity, if exists.
          referring_identity: '12345'  // Returns the initial referring identity for this identity, if exists.
     }
);

logout(callback)

Parameters

callback: function | null, optional

Logs out the current session, replaces session IDs and identity IDs.

Usage
branch.logout(
    callback (err)
);
Callback Format
callback(
     "Error message"
);

Tracking events

track(event, metadata, callback)

Parameters

event: String, required - name of the event to be tracked.

metadata: Object | null, optional - object of event metadata.

callback: function | null, optional

This function allows you to track any event with supporting metadata. Use the events you track to create funnels in the Branch dashboard. The metadata parameter is a formatted JSON object that can contain any data and has limitless hierarchy.

Usage
branch.event(
    event,
    metadata,
    callback (err)
);
Callback Format
callback("Error message");

Deeplinking Methods

link(linkData, callback)

Parameters

linkData: Object, required - link data and metadata.

callback: function | null, optional - returns a string of the Branch deep linking URL.

Formerly createLink()

Creates and returns a deep linking URL. The data parameter can include an object with optional data you would like to store, including Facebook Open Graph data.

Usage
branch.link(
    metadata,
    callback (err, data)
);
Example
branch.link({
    tags: [ 'tag1', 'tag2' ],
    channel: 'facebook',
    feature: 'dashboard',
    stage: 'new user',
    type: 1,
    data: {
        mydata: 'something',
        foo: 'bar',
        '$desktop_url': 'http://myappwebsite.com',
        '$ios_url': 'http://myappwebsite.com/ios',
        '$ipad_url': 'http://myappwebsite.com/ipad',
        '$android_url': 'http://myappwebsite.com/android',
        '$og_app_id': '12345',
        '$og_title': 'My App',
        '$og_description': 'My app\'s description.',
        '$og_image_url': 'http://myappwebsite.com/image.png'
    }
}, function(err, data) {
    console.log(err, data);
});
Callback Format
callback(
    "Error message",
    'https://bnc.lt/l/3HZMytU-BW' // Branch deep linking URL
);

sendSMS(phone, linkData, options, callback)

Parameters

phone: String, required - phone number to send SMS to

linkData: Object, required - object of link data

options: Object | null, optional - options: make_new_link, which forces the creation of a new link even if one already exists

callback: function | null, optional - Returns an error if unsuccessful

Formerly SMSLink()

A robust function to give your users the ability to share links via SMS. If the user navigated to this page via a Branch link, sendSMS will send that same link. Otherwise, it will create a new link with the data provided in the metadata argument. sendSMS also registers a click event with the channel pre-filled with 'sms' before sending an sms to the provided phone parameter. This way the entire link click event is recorded starting with the user sending an sms. Supports international SMS.

Usage
branch.sendSMS(
    phone,
    linkData,
    options,
    callback (err, data)
);
Example
branch.sendSMS(
    phone: '9999999999',
    {
        tags: ['tag1', 'tag2'],
        channel: 'facebook',
        feature: 'dashboard',
        stage: 'new user',
        type: 1,
        data: {
            mydata: 'something',
            foo: 'bar',
            '$desktop_url': 'http://myappwebsite.com',
            '$ios_url': 'http://myappwebsite.com/ios',
            '$ipad_url': 'http://myappwebsite.com/ipad',
            '$android_url': 'http://myappwebsite.com/android',
            '$og_app_id': '12345',
            '$og_title': 'My App',
            '$og_description': 'My app\'s description.',
            '$og_image_url': 'http://myappwebsite.com/image.png'
        }
    },
    { make_new_link: true }, // Default: false. If set to true, sendSMS will generate a new link even if one already exists.
    function(err) { console.log(err); }
});
Callback Format
callback("Error message");

Referral system rewarding functionality

In a standard referral system, you have 2 parties: the original user and the invitee. Our system is flexible enough to handle rewards for all users for any actions. Here are a couple example scenarios:

  1. Reward the original user for taking action (eg. inviting, purchasing, etc)
  2. Reward the invitee for installing the app from the original user's referral link
  3. Reward the original user when the invitee takes action (eg. give the original user credit when their the invitee buys something)

These reward definitions are created on the dashboard, under the 'Reward Rules' section in the 'Referrals' tab on the dashboard.

Warning: For a referral program, you should not use unique awards for custom events and redeem pre-identify call. This can allow users to cheat the system.

Retrieve referrals list

referrals(callback)

Parameters

callback: function, required - returns an object with referral data.

Formerly showReferrals()

Retrieves a complete summary of the referrals the current user has made.

Usage
branch.referrals(
    callback (err, data)
);
Callback Format
callback(
    "Error message",
    {
        'install': {
             total: 5,
             unique: 2
        },
        'open': {
             total: 4,
             unique: 3
        },
        'buy': {
            total: 7,
            unique: 3
        }
    }
);

Credit history

credits(callback)

Parameters

callback: function, required - returns an object with credit data.

Formerly showCredits()

This call will retrieve the entire history of credits and redemptions from the individual user.

Usage
branch.credits(
    callback (err, data)
);
Callback Format
callback(
    "Error message",
    {
        'default': 15,
        'other bucket': 9
    }
);

Credit redemption

redeem(amount, bucket, callback)

Parameters

amount: Int, required - an amount (int) of number of credits to redeem

bucket: String, required - the name of the bucket (string) of which bucket to redeem the credits from

callback: function | null, optional - returns an error if unsuccessful

Formerly redeemCredits()

Credits are stored in buckets, which you can define as points, currency, whatever makes sense for your app. When you want to redeem credits, call this method with the number of points to be redeemed, and the bucket to redeem them from.

branch.redeem(
    amount, // amount of credits to be redeemed
    bucket,  // String of bucket name to redeem credits from
    callback (err)
);
Example
branch.redeem(
    5,
    "Rubies",
    function(data) {
        console.log(data);
    }
);
Callback Format
callback("Error message");

Smart App Sharing Banner

The Branch Web SDK has a built in sharing banner, that automatically displays a device specific banner for desktop, iOS, and Android. If the banner is shown on a desktop, a form for sending yourself the download link via SMS is shown. Otherwise, a button is shown that either says an "open" app phrase, or a "download" app phrase, based on whether or not the user has the app installed. Both of these phrases can be specified in the parameters when calling the banner function. Styling: The banner automatically styles itself based on if it is being shown on the desktop, iOS, or Android.

banner(options, linkData)

Parameters

options: Object, required - object of all the options to setup the banner

linkData: Object, required - object of all link data, same as Branch.link()

Formerly appBanner()

Display a smart banner directing the user to your app through a Branch referral link. The linkData param is the exact same as in branch.link().

iOS Smart BannerAndroid Smart BannerDesktop Smart Banner
iOS Smart BannerAndroid Smart BannerDesktop Smart Banner
Usage
branch.banner(
    options, // Banner options: icon, title, description, openAppButtonText, downloadAppButtonText, iframe, showMobile, showDesktop
    linkData // Data for link, same as Branch.link()
);
Example
branch.banner({
    icon: 'http://icons.iconarchive.com/icons/wineass/ios7-redesign/512/Appstore-icon.png',
    title: 'Branch Demo App',
    description: 'The Branch demo app!',
    openAppButtonText: 'Open',         // Text to show on button if the user has the app installed
    downloadAppButtonText: 'Download', // Text to show on button if the user does not have the app installed
    iframe: true,                      // Show banner in an iframe, recomended to isolate Branch banner CSS
    showMobile: true,                  // Should the banner be shown on mobile devices?
    showDesktop: true                  // Should the banner be shown on mobile devices?
}, {
    phone: '9999999999',
    tags: ['tag1', 'tag2'],
    feature: 'dashboard',
    stage: 'new user',
    type: 1,
    data: {
        mydata: 'something',
        foo: 'bar',
        '$desktop_url': 'http://myappwebsite.com',
        '$ios_url': 'http://myappwebsite.com/ios',
        '$ipad_url': 'http://myappwebsite.com/ipad',
        '$android_url': 'http://myappwebsite.com/android',
        '$og_app_id': '12345',
        '$og_title': 'My App',
        '$og_description': 'My app\'s description.',
        '$og_image_url': 'http://myappwebsite.com/image.png'
    }
});

Bugs / Help / Support

Feel free to report any bugs you might encounter in the repo's issues. Any support inquiries outside of bugs please send to dmitri@branch.io.

FAQs

Package last updated on 05 Mar 2015

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