MCP server for Plausible Analytics — privacy-friendly web analytics. Query traffic, conversions, sources, and device breakdowns from any MCP-compatible AI assistant.

Features

Flexible stats queries — metrics, dimensions, filters, date ranges
Real-time visitors — live visitor count
Traffic breakdowns — sources, countries, browsers, UTM campaigns
Time-series data — daily, weekly, monthly, hourly intervals
Custom events — event tracking and conversion rates
Entry/exit pages — where visitors land and leave
Device analytics — browser, OS, screen size breakdowns
Goal tracking — conversion stats for all configured goals
Site management — list and inspect sites

12 Tools

Tool	Description
`query_stats`	Full flexible stats query (the main endpoint)
`realtime_visitors`	Current real-time visitor count
`get_breakdown`	Breakdown by any dimension (source, page, country, etc.)
`get_timeseries`	Metrics over time with configurable intervals
`list_sites`	List all sites in your account
`get_site`	Get site details
`get_custom_events`	Custom event breakdown
`get_entry_pages`	Top landing pages
`get_exit_pages`	Top exit pages
`get_utm_stats`	UTM campaign/source/medium breakdowns
`get_device_stats`	Browser, OS, screen size breakdowns
`get_goals`	Conversion stats for all goals

Setup

Prerequisites

A Plausible Analytics account (cloud or self-hosted)
An API key — generate one at Site Settings → API Keys in your Plausible dashboard

Configuration

Add to your MCP client config (e.g. Claude Desktop, Cursor):

{
  "mcpServers": {
    "plausible": {
      "command": "node",
      "args": ["/path/to/plausible-mcp-server/dist/index.js"],
      "env": {
        "PLAUSIBLE_API_KEY": "your-api-key-here"
      }
    }
  }
}

For self-hosted Plausible, also set:

"env": {
  "PLAUSIBLE_API_KEY": "your-api-key",
  "PLAUSIBLE_API_BASE": "https://your-plausible-instance.com"
}

Build from source

git clone https://github.com/friendlygeorge/plausible-mcp-server.git
cd plausible-mcp-server
npm install
npx tsc

Usage Examples

Once configured, ask your AI assistant:

"Show me the top traffic sources for my site this month"
"How many visitors did I get today?"
"What's the time-series of pageviews for the last 30 days?"
"Which pages have the highest bounce rate?"
"Show me UTM campaign performance"
"What are my top entry pages?"
"Show conversion rates for all goals"
"Break down visitors by country for the last week"

Environment Variables

Variable	Required	Default	Description
`PLAUSIBLE_API_KEY`	Yes	—	Your Plausible API key
`PLAUSIBLE_API_BASE`	No	`https://plausible.io`	API base URL (change for self-hosted)

Supported Metrics

visitors, visits, pageviews, views_per_visit, visit_duration, events, bounce_rate, scroll_depth, conversion_rate

Supported Dimensions

visit:source, visit:referrer, visit:utm_source, visit:utm_medium, visit:utm_campaign, visit:utm_content, visit:utm_term, visit:country_name, visit:city_name, visit:screen, visit:browser, visit:browser_version, visit:os, visit:os_version, visit:entry_page, visit:exit_page, event:page, event:name, event:goal, event:props:<key>