Easy marketing calculations
total = 1_000
conversions = 15
Adkit.conversion_rate(total, conversions) # => 1.5
# or if you like acronyms
Adkit.cvr(total, conversions) # => 1.5
total = 1_000
conversions = 30
control = 100
control_conversions = 1
Adkit.lift(total, conversions, control, control_conversions) # => 200.0
cost = 9_876
conversions = 1_000
Adkit.cost_per_action(cost, conversions) # => 10.0
# or
Adkit.cpa(cost, conversions) # => 10.0
total = 5_000
cost = 100
conversions = 1_000
control = 100
control_conversions = 5
Adkit.incremental_cpa(total, cost, conversions, control, control_conversions) # => 0.1333333
# or
Adkit.cpia(total, cost, conversions, control, control_conversions) # => 0.1333333
# or
Adkit.icpa(total, cost, conversions, control, control_conversions) # => 0.1333333
revenue = 123_456
conversions = 345
Adkit.average_order_value(revenue, conversions) # => 357.8434782608696
# or
Adkit.aov(revenue, conversions) # => 357.8434782608696
revenue = 12_345
cost = 987
Adkit.return_on_ad_spend(revenue, cost) # => 1250.759878419453
# or
Adkit.roas(revenue, cost)
FAQs
Unknown package
We found that adkit demonstrated a not healthy version release cadence and project activity because the last version was released a year ago. It has 1 open source maintainer collaborating on the project.
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