@amplitude/plugin-web-attribution-browser

What is @amplitude/plugin-web-attribution-browser?

@amplitude/plugin-web-attribution-browser is a plugin for Amplitude's analytics platform that helps in tracking and attributing web traffic. It allows you to understand the source of your web traffic, track user interactions, and attribute conversions to specific marketing campaigns or channels.

What are @amplitude/plugin-web-attribution-browser's main functionalities?

Initialize Web Attribution

This feature initializes the web attribution plugin with Amplitude's analytics. It sets up the necessary configurations to start tracking web traffic and attributing it to specific sources.

const amplitude = require('@amplitude/analytics-browser');
const { webAttributionPlugin } = require('@amplitude/plugin-web-attribution-browser');

amplitude.init('YOUR_API_KEY');
amplitude.add(webAttributionPlugin());

Track Page Views

This feature allows you to track page views on your website. By sending a 'Page View' event with the current page's pathname, you can monitor which pages are being visited by users.

amplitude.track('Page View', { page: window.location.pathname });

Attribute Conversions

This feature enables you to attribute conversions to specific campaigns and sources. By sending a 'Conversion' event with details about the campaign and source, you can measure the effectiveness of your marketing efforts.

amplitude.track('Conversion', { campaign: 'Summer Sale', source: 'Google Ads' });

Other packages similar to @amplitude/plugin-web-attribution-browser

mixpanel-browser

Mixpanel's browser library allows you to track user interactions and attribute them to specific sources. It offers similar functionalities to @amplitude/plugin-web-attribution-browser, such as tracking events, page views, and conversions. However, Mixpanel provides more advanced features like A/B testing and user segmentation.

google-analytics

Google Analytics is a widely-used web analytics service that tracks and reports website traffic. It provides comprehensive web attribution features, allowing you to understand the sources of your traffic and measure conversions. Compared to @amplitude/plugin-web-attribution-browser, Google Analytics offers more extensive reporting and integration with other Google services.

README

The README file is missing