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redux-segment

Segment.io analytics integration for redux.

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Redux Segment

Segment.io analytics integration for redux.

CircleCI npm GitHub
license

npm install --save redux-segment

Features

✝ Recommended router. You can also trigger page views manually.

Motivation

Redux Segment middleware allows you to draw deep and rich analytics from your Redux application with minimal configuration. You are already specifying the actions you care about:

export function addTodo(text) {
  return {
    type: types.ADD_TODO,
    payload: {
      text,
    },
  }
}

Just tell the middleware you also want it tracked:

export function addTodo(text) {
  return {
    type: types.ADD_TODO,
    payload: {
      text,
    },
    meta: {
      analytics: {
        eventType: EventTypes.track,
        eventPayload: {
          name: types.ADD_TODO,
          text,
        },
      },
    },
  }
}

Or if you want to save keystrokes:

export function addTodo(text) {
  return {
    type: types.ADD_TODO,
    payload,
    meta: {
      analytics: EventTypes.track,
    },
  }
}

That's all! :smile:

What is Segment?

Segment is a platform that allows you to collect your analytics data with one API and send it to hundreds of tools (e.g. Google Analytics, Mixpanel, Slack, etc...) or data warehousing. Crucially, it also allows you to own your data in raw format.

Can I just write one line that tells the middleware to track everything?

No. This is tempting to do, especially in Redux where your application state is small and centralized and changes are explicit. You should, however, resist the temptation. This constraint is core to the design philosophy of Redux Segment.

Analytics is about learning

-- @segment

Tracking everything, in many cases, is equivalent to tracking nothing at all. In practice, we are forced to think about analytics differently.

The Lean Startup methodology advocates applying a scientific approach to product development. The rationale, as it goes, is that the faster a team learns, the more likely they are to succeed. The process occurs in roughly three phases:

  1. Build (idea -> code)

    In phase 1, the team builds something they think their users want. The result is an experimental feature.

  2. Measure (code -> data/analytics)

    In phase 2, the team collects data on how users are reacting to the feature. This is the experiment.

  3. Learn (data/analytics -> ideas)

    In phase 3, the team uses the data collected to determine if the experiment was a success or not. They can then use what they learned to drive more ideas.

And so the cycle continues...

Redux Segment is designed to allow you to measure faster. First, choose what you want to learn. Build it. Then, determine how you're going to meaure it. And finally, collect the result.

You can, of course, still track all actions if you want by explictly marking each one.

Installation

npm install --save redux-segment

1. Create and apply the tracker

import { applyMiddleware, createStore, compose } from 'redux';
import { reduxReactRouter } from 'redux-router'
import createHistory from 'history/lib/createBrowserHistory'
import routes from '../routes'
import thunk from 'redux-thunk'
import api from '../middleware/api'
import rootReducer from '../reducers'
import { createTracker } from 'redux-segment';

const tracker = createTracker();                                   // Create the tracker...

const finalCreateStore = compose(
  applyMiddleware(thunk, api, tracker),                            // and then apply it!
  reduxReactRouter({ routes, createHistory })
)(createStore)

export default function configureStore(initialState) {
  return finalCreateStore(rootReducer, initialState)
}

Note: Make sure to include the tracker after thunk or promise middleware so that it sees actual actions.

2. Copy the segment snippet into the header of your site

<head>
  <title>My amazing app</title>
  ...
  <script type="text/javascript">
    !function(){var
  analytics=window.analytics=window.analytics||[];if(!analytics.initialize)if(analytics.invoked)window.console&&console.error&&console.error("Segment
  snippet included
  twice.");else{analytics.invoked=!0;analytics.methods=["trackSubmit","trackClick","trackLink","trackForm","pageview","identify","reset","group","track","ready","alias","page","once","off","on"];analytics.factory=function(t){return
  function(){var
  e=Array.prototype.slice.call(arguments);e.unshift(t);analytics.push(e);return
  analytics}};for(var t=0;t<analytics.methods.length;t++){var
  e=analytics.methods[t];analytics[e]=analytics.factory(e)}analytics.load=function(t){var
  e=document.createElement("script");e.type="text/javascript";e.async=!0;e.src=("https:"===document.location.protocol?"https://":"http://")+"cdn.segment.com/analytics.js/v1/"+t+"/analytics.min.js";var
  n=document.getElementsByTagName("script")[0];n.parentNode.insertBefore(e,n)};analytics.SNIPPET_VERSION="3.1.0";
    analytics.load("YOUR_WRITE_KEY");
    // Make sure to remove any calls to `analytics.page()`!
    }}();
  </script>
</head>

3. You're done! You can now start specifying events at your heart's content.

Usage

Spec API

In Redux Segment, events are declared on the action they represent. For example:

import { EventTypes } from 'redux-segment';

function buy(cart, subtotal, tax, total) {
  return {
    type: 'CHECKOUT',
    payload: {
      cart,
      subtotal,
      tax,
      total,
    },
    meta: {
      analytics: {
        eventType: EventTypes.track,
      },
    },
  };
}

// or the short form...

function openCart() {
  return {
    type: 'OPEN_CART',
    meta: {
      analytics: EventTypes.track,
    },
  };
}

Event specifications are attached the the analytics property of the action's meta key. When using the short-hand, required keys are inferred.

Common Properties:

eventType <string> (required) – The type of event to emit. Each type represents some distinct semantic information about your customer. Available types:

  • EventTypes.identify: who is the customer?
  • EventTypes.track: what are they doing?
  • EventTypes.page: what web page are they on?
  • EventTypes.screen: what app screen are they on?
  • EventTypes.group: what account or organization are they part of?
  • EventTypes.alias: what was their past identity?

See the Segment Spec for more details.

eventPayload <Object> – The fields associated with the event. Each event has a few common fields. The rest are covered below, on a type-by-type basis.

Page

The page call lets you record whenever a user sees a page of your website, along with any properties about the page. Spec: Page

Type: EventTypes.page

Payload Fields:

name <string> – The name of the page (e.g. 'Home').

category <string> – The category of the page. This is used where page names live under a broader category (e.g. 'Products').
Note: If you specify a category, you must also provide a name.

properties <Object> – A map of page properties. The following properties are reserved and have standardized meaning:

  • url
  • title
  • referrer
  • path
  • name
  • search

If not explicitly specified, the above properties are implied. You can also provide your own custom properties, if you want.

options <Object> – A map of common fields. This can be used to selectively enable or disable certain intergrations or set anonymousId or userId on an ad-hoc basis. More routinely, it is used to "backdate" events by setting the timestamp key to when the event actually occured (as opposed to when the action was dispatched). This is useful for cases where an action may be triggered after a significant wait (e.g. setTimeout, callback, animations, etc...) and you want to capture the time of human action instead of, say, the time at which that action was confirmed or some data was persisted.

Support

We're always around to help. If you run into any issues, want advice or simply have a question, please open an issue.

License

Code and documentation copyright 2015-2016 Rangle.io. Code released under the MIT license. Docs released under Creative Commons.

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Package last updated on 27 Dec 2015

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