analytics-node

What is analytics-node?

The analytics-node npm package is a client for Segment's server-side analytics. It allows you to send data to Segment from your Node.js applications, enabling you to track user actions, identify users, and manage groups. This data can then be routed to various analytics and marketing tools.

What are analytics-node's main functionalities?

Track

The `track` method allows you to record any actions your users perform. This is useful for tracking events like purchases, sign-ups, or any other user activity.

const Analytics = require('analytics-node');
const analytics = new Analytics('YOUR_WRITE_KEY');

analytics.track({
  userId: 'user123',
  event: 'Item Purchased',
  properties: {
    item: 'Sword of Truth',
    price: 300
  }
});

Identify

The `identify` method is used to associate user data with a specific user ID. This helps in creating a user profile with traits like name, email, and other custom attributes.

const Analytics = require('analytics-node');
const analytics = new Analytics('YOUR_WRITE_KEY');

analytics.identify({
  userId: 'user123',
  traits: {
    name: 'John Doe',
    email: '[e-mail]',
    plan: 'premium'
  }
});

Group

The `group` method allows you to associate a user with a group, such as a company or organization. This is useful for B2B applications where you need to track users within the context of their organization.

const Analytics = require('analytics-node');
const analytics = new Analytics('YOUR_WRITE_KEY');

analytics.group({
  userId: 'user123',
  groupId: 'group123',
  traits: {
    name: 'Company XYZ',
    industry: 'Technology'
  }
});

Page

The `page` method is used to record page views on your website. This is useful for tracking which pages users are visiting and how they navigate through your site.

const Analytics = require('analytics-node');
const analytics = new Analytics('YOUR_WRITE_KEY');

analytics.page({
  userId: 'user123',
  category: 'Docs',
  name: 'Node.js Library',
  properties: {
    url: 'https://example.com/docs/node'
  }
});

Alias

The `alias` method is used to merge two user identities, effectively linking an anonymous user with an identified user. This is useful when a user signs up or logs in, and you want to associate their previous anonymous actions with their new identified profile.

const Analytics = require('analytics-node');
const analytics = new Analytics('YOUR_WRITE_KEY');

analytics.alias({
  previousId: 'temp123',
  userId: 'user123'
});

Other packages similar to analytics-node

mixpanel

Mixpanel is an advanced analytics service that helps improve web and mobile applications by tracking how users interact & engage with them. It offers similar functionalities to analytics-node, such as tracking events, identifying users, and creating user profiles. However, Mixpanel also provides more advanced features like A/B testing and in-depth funnel analysis.

amplitude

Amplitude is a product analytics service that helps teams understand user behavior, ship the right features, and improve business outcomes. Like analytics-node, it allows for event tracking and user identification. Amplitude is known for its powerful analytics capabilities, including cohort analysis, user segmentation, and retention tracking.

heap

Heap automatically captures every user action in your web or mobile app and lets you analyze it all retroactively. It offers similar functionalities to analytics-node, such as tracking events and identifying users. Heap's main advantage is its automatic data capture, which eliminates the need for manual event tracking.

keen.io

Keen.io is a data analytics platform that allows you to collect, analyze, and visualize event data. It provides similar functionalities to analytics-node, including event tracking and user identification. Keen.io is highly customizable and offers powerful data visualization tools, making it a good choice for custom analytics solutions.

README

analytics-node

A Node.js client for Segment — The hassle-free way to integrate analytics into any application.

You can't fix what you can't measure

Analytics helps you measure your users, product, and business. It unlocks insights into your app's funnel, core business metrics, and whether you have product-market fit.

How to get started

1. Collect analytics data from your app(s).
   • The top 200 Segment companies collect data from 5+ source types (web, mobile, server, CRM, etc.).
2. Send the data to analytics tools (for example, Google Analytics, Amplitude, Mixpanel).
   • Over 250+ Segment companies send data to eight categories of destinations such as analytics tools, warehouses, email marketing and remarketing systems, session recording, and more.
3. Explore your data by creating metrics (for example, new signups, retention cohorts, and revenue generation).
   • The best Segment companies use retention cohorts to measure product market fit. Netflix has 70% paid retention after 12 months, 30% after 7 years.

Segment collects analytics data and allows you to send it to more than 250 apps (such as Google Analytics, Mixpanel, Optimizely, Facebook Ads, Slack, Sentry) just by flipping a switch. You only need one Segment code snippet, and you can turn integrations on and off at will, with no additional code. Sign up with Segment today.

Why?

1. Power all your analytics apps with the same data. Instead of writing code to integrate all of your tools individually, send data to Segment, once.

2. Install tracking for the last time. We're the last integration you'll ever need to write. You only need to instrument Segment once. Reduce all of your tracking code and advertising tags into a single set of API calls.

3. Send data from anywhere. Send Segment data from any device, and we'll transform and send it on to any tool.

4. Query your data in SQL. Slice, dice, and analyze your data in detail with Segment SQL. We'll transform and load your customer behavioral data directly from your apps into Amazon Redshift, Google BigQuery, or Postgres. Save weeks of engineering time by not having to invent your own data warehouse and ETL pipeline.

   For example, you can capture data on any app:

   analytics.track('Order Completed', { price: 99.84 })
   

   Then, query the resulting data in SQL:

   select * from app.order_completed
   order by price desc
   

🚀 Startup Program

If you are part of a new startup (<$5M raised, <2 years since founding), we just launched a new startup program for you. You can get a Segment Team plan (up to $25,000 value in Segment credits) for free up to 2 years — apply here!

Installation

$ npm install analytics-node

Usage

const Analytics = require('analytics-node');

const client = new Analytics('write key');

client.track({
  event: 'event name',
  userId: 'user id'
});

Documentation

Documentation is available at https://segment.com/libraries/node.

License

Copyright © 2017 Segment Inc. <[e-mail]>